Change is happening at blink-speed. It’s exponential and there’s no turning back – the toothpaste is out of the tube. One hundred years ago there was no such group in society as ‘adolescents’. ‘Children’ went to sleep one night and woke up as ‘adults’. Trendsetter is today’s new and emerging group, leading a transformation in the way that we see people in the final third of their lives.

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How to Be a Trendsetter in Changing Times